If you are looking to make a first impression on someone with your works, then you will definitely need an EPK .  It is often times less expensive to create an electronic press kit, than it is to create physical press kits, and mail them out to either the media, investors, business associates or whomever you intend to send it to.

So how do you create an EPK/electronic press kit?   Well, first off, there are great, affordable EPK websites out there today, that will help streamline your efforts by formatting all of the content that you upload into a nice presentation in the body of the e-mail, but if you cannot afford that, then the other route would be to create a PDF EPK presentation, but the only problem with this is that a lot of recipients are leery when it comes to opening attachments.  If you decide to create an EPK using PDF, then remember to make sure to include the following items:

  • Biography
  • Pictures
  • Video
  • Music (if an artist)
  • Past Press Clippings
  • Itinerary (if an artist)
  • Press Releases

Make sure that it shows up orderly and in a format where the recipient will be intrigued. If you do not catch their attention right away, then chances are that they will not look to read any further about who you are, and what it is that you have to offer, though you may have what they are looking for. We all know that there is nothing worse than having what it takes, but not being recognized, so this is why it is important that you make your first impression count.  If you find this tough to do, then check out the videos of  great service that offers the ability to create and instant EPK/press kit!

 

Filed under: Publisher

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