You need money to make money. Nonsense ! That’s a fallacy . 

You CAN grow a company on a tiny budget and get customers for close to zip . This text will explain how.

When an entrepreneur lauches a new business he/she don’t blow $2,000 on a logo, letterhead and business cards, he/she might spend $50 on business cards and $200 or so on a website and that’s all . Nor does an entrepreneur spend a lot of money on marketing wishing it will make money back . Instead they go out and meet people.

Yes a website is a good strategy , but only invest in a very low cost one you design yourself. Start with a free web creation site. Buy photos from one of the photo sites for a few dollars each. Do it all for under   $100 . You can always build a better site one month or years later with your profit , but avoud using capital .

Advertising can lose all your money , no matter who designs the marketing piece . Ask any professional marketing and they will tell you their ads fail over 50% of the time and it’s what they do full time ! (If they pretend they don’t they’re not telling not telling the truth lying!).

Why spend money on a usually risky area like marketing when you can avoid it ?

When you start a business you have time and usually low capital ! All you need to do then is invest your time wisely .

Use your time to chat to people but before you do, build your confidence and certainty by typing up some unique points about your business . This is important as everyone asks (out loud or to themselves) … ‘why should I buy from your company and not your opposition ?’ If you can’t answer this question confidently how will you ever market your company effectively propoerly ? This question stumps virtually everyone who owns a business .

When you have quality answers (spend a month on this if needed ) then you’re ready to chase prospects.

Go out and meet other company owners at networking events or through friends , or friends of friends. Sit down with them over a coffee and talk business. Nearly every person knows a friend who could buy   from your new business so its a matter of getting out there and seeing new people so they know you are in business .

Also Type an email to every friend you know explaining what your new business is about and what you do. Also you need to clarify what kind of person you want , what type of needs, desires or wants you will be catering to.

As well go and see business people in similar or related industries. This is essential .

Let’s use a mechanic’s start up business as an example.

You would go and see tyre service businesses , windscreen renewal companies , car detailing, mobile car washers, panel beating businesses etc. There are a lot of these businesses that have the same type of customers you also want – car owners. Tell them why clients would want to buy from you then look after the people who send you business. Send referral and customer a thank you card . Go out of your way to say thanks to both of them.

This is one secret of small business development few people know or explore. Its also one of the best!

Filed under: Publisher

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