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WordPress certainly seems to be one of the website applications of choice for online marketers, today. That shouldn’t be a shock to anyone who really understands what’s going on. One of the greatest appeals is that it’s totally free, easy to manipulate and install. It’s cool because anyone can use it if you’re able to follow instructions. Also, there are literally thousands of plugins at your disposal to use. What ever you need it to do, or how you want it to look, you can accomplish it with the help of all the plugins to choose from. You can download the plugins straight from the WordPress.org site, and the installation is really fast and easy. There are so many plugins that can be of use to you, so we’d just like to cover a few of them for you.

There’s a plugin, Widget Logic, and we feel it’s a tremendous help to marketers. Widgets are just another tool that WordPress uses besides all the plugins. The Widget Logic plugin gives you the ability to decide how your widgets will appear on your site. For example, if you want your archives to appear only on certain pages, or maybe your admin pages such as Terms of Service to be on certain pages, etc.

Customizing your widget’s appearance is done according to your specifications. And this will add a dynamic appearance to your blog because the sidebars will not be same on all pages. This can be incredibly useful in making sure that your website looks the way you want it to look! If you’re an affiliate marketer, you can use the fabulous plugin – GoCodes by WordPress. GoCodes simply gives you control with how your affiliate links are displayed, plus it will shorten those mile long affiliate urls for you. And of course you’ll be able to have more control over loss of commissions due to theft. Online shoppers are experienced these days. They can tell what coded urls for affiliates are like, and for whatever reason they sometimes delete or bypass them. GoCodes will put an end to that.

SMS Text Message is a plug-in that allows your subscribers to receive your announcements of site updates via SMS text messaging. When you install it, it will install an opt-in form on your blog. Your visitors will need to opt-in with their cell phone number so they can receive your site’s text messages. So this is a unique approach to updating your subscribers of any site updates. But we feel we have to warn you that this could take time to do because people may not be comfortable with opting-in with their phone numbers.If you want to keep that steady stream of traffic to your sites, the Landing Sites WP plugin is the way to go. Usually first-time visitors do a cursory scan, maybe read something, and perhaps follow a link or two. With the Landing Sites plug in, your landing page will give your site visitors links to related content on other parts of your site. You want them to stay their forever, they won’t… be maybe much longer than they might have otherwise.

Have you ever wondered how some websites do very well and others just swim for a while before sinking? It’s necessary to look at the bigger picture. Website statistics can teach you a lot about how your online business is doing. Let’s take a minute and look more carefully at these stats.

Getting Set Up.

When you decide to roll out your website development, it’s going to be important to monitor your progress. It might not be possible to visit every day. Even though you want to, other things take your time too. Besides, if you automate most everything, your site will be able to run itself with very little interference from you except for site upkeep and adding new content and products.

To do this, will require a well thought out approach. Basic to that plan is a way to measure what goes on during the course of a day on your site. People visit, read articles, click on ads, view products and use the shopping cart. Look at each one of these activities to help you determine how your business will grow in the future. Don’t forget, an “on point” virtual assistant can help you with all the details.

You can add files to your web page yourself to capture certain stats. An easier step would be to get involved with a website stats program to do the work for you. Google Analytics is ideal. You may well be familiar with Google products and know how they can help your business succeed. A possible solution, or perhaps – a perfect solution, is to hire a virtual assistant at some point.

Google Analytics lets you analyse several things:

* Traffic.
* Ads or Marketing Strategies.
* Keywords.
* Conversion rates.

This is only a very brief sampling. You sign up and the program will walk you through the rest of what you need to become familiar with, but be ready for business, because there’s a lot to learn.

Making Changes.

Now that you have a way to track changes on your website, it’s time to see how they can help you over not using anything at all.

* Improve Keyword Optimisation – The keywords that you decided to use may all not perform well. You will be able to see which keywords are performing best using page statistics. For the ones that are not, consider exchanging keywords on that web page and see how that might improve sales.

* Improve Your Content Offerings – The low number of page views for a specific page could signify that people aren’t finding your content on the first page of search engine results. Take another look at your content. Is your keyword density appropriate? Are you using too many? If you do, search engines will consider you to be keyword stuffing and they don’t like this. You have to be able to provide quality information using only the most appropriate number of words. Always keep in mind that a virtual assistant can change everything, and keep you ahead of the game!

Are you analysing your site stats? Remember to change one parameter at a time to find the right mix that will help your website development succeed.

If you are an organisation, company, or individual that needs to make regular updates, then a web site cms, or content management software, is the tool you need. This type of tool makes changing the design or content of your website quick and easy. Over the past few years, there has been a major increase in the number of these tools that are available. Many of them are free but there are commercial versions available that are generally used by large corporations.

Since there are so many web site cms tools to choose from you may need some tips and help to choose the version that is right for the job you need to accomplish. Knowing your requirements is the first thing that you will have to know in order to choose the proper program. There are programs that are designed for people that are making a personal website that is less demanding than a business website. Although some of these personal programs are now so powerful that they can be used for small business applications as well.

If the job you are trying to accomplish is to build and manage a business website then you will need a CMS that’s more advanced and offers more powerful options. You will need a PHP based tool in order to have better security on your website. Another thing that you will have to be considered is your web host. Most web hosts can only handle certain software and this will have to be taken into consideration when you choose a content management system. This can lead to a waste of time and money if you choose a program and then realize your host does not support that particular program.

Another advantage of a commercial web site cms is that the vendor will offer support services for their program. Most large companies prefer this type of program so that they can access the vendor provided technical support. Another option that you will want to have in your system is the ability to fully customise your entire design and content. Finally yet importantly is ease of use. You will want a program that is easy enough to use so that employees with limited knowledge of web building can add to your company site if needed.