“How do you promote  your business using social networks?”

“How do I use Facebook, Youtube, and Twitter to sell my stuff?”

Marketing using social media is different from advertising on television, radio, and magazines.  It should not be interruption driven. There are rules(or at least there should be.)

Network marketers, home business owners , small businesses, and even large corporations are holding endless meetings and brainstorming sessions trying to figure it out.  Most of them are used to pushing their ideas, products, and services on their potential buyers using interruption marketing .  This is not the way to do business on social networks.  All it does is chase people away .  Think about it.  How aggrevating  is it when you get on Facebook to see pictures of your friends wedding  and you have three messages in your inbox .  Each message is someone basically  giving you their thirty second commercial message.  What do you do? 

Most people delete their message and delete them from their friend or followers list and move on. 

Using social sites  is comparable to attraction marketing(attract people to your product or services instead of throwing it in their face.)  Attract people to you by offering some sort of value to them .  Give them something without expecting anything in return.  Create a relationship and develop trust.  Once you have a trusting relationship you may make a recommendation to them (not a sales pitch.)

Let’s take a look at the four network circles from smallest to largest. 

  1. Your customer circle- the  inner most circle and it is the smallest.  These people trust you and you have something that they are willing to buy because it solves a problem for them.
  2. Your circle of influence- the next biggest circle.  The people here trust you and are willing to buy from you but you don’t have anything currently that fills a need for them . 
  3. Your network- the people here know you.  They may like you and the relationship has begun.  However, it is not yet at a level of trust that they are willing to part with their money based on your recommendation.
  4. Extended- The largest circle of all  made even bigger because of social media and the internet as a whole .  People in this area are here just  because you sent them a friend request for the sake of increasing the size of your outermost circle.  They don’t know much about you and their is no relationship developing yet.

Which circle do you focus on if your goal is to increase your sales?

Some marketers say  increase the size of your extended network by sending endless friend requests on Facebook, Youtube, Myspace, and others as well as following people on Twitter.  If you do this your other circles will naturally get bigger. “I say no way.”

Get a visual explanation below.

 

Filed under: Publisher

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